Pantone Spring 2015 Predictions
It has all happened right on schedule. Just as you were getting used to the idea of the cooler temperatures and rich autumnal hues of the new season, the fashion industry has begun the process of looking ahead to what's coming next. This week the Pantone Institute has issued its predictions for the spring 2015 fashion season.
The Pantone institute is thought throughout the international fashion community to be the utmost authority in describing, reporting, and predicting color story trends that designers will likely employ for the upcoming season. Leatrice Eiseman, the Executive Director of the Pantone Institute, said in a statement last week that the color story for spring was inspired “by a growing movement to step out and create “quiet zones” to disconnect from technology and unwind, giving ourselves time to stop and be still.”
The color palate that Pantone has selected for the spring season echoes this sentiment beautifully, and has been given the title “En Plein Air”. The collection includes shades of Aquamarine (a light sea blue), Scuba Blue (a vibrant turquoise), Lucite Green (mint), Classic Blue (a shade between duck egg blue and navy), Toasted Almond (a warm tan), Strawberry Ice (a pink blush), Tangerine (muted orange), Custard (a soft, warm yellow), Marsala (a muted burgundy with tan undertones), and Glacier Gray (a light, dove gray). Accessories Magazine has declared Aquamarine as the “lead” color of the spring season after witnessing it float down the runways of New York Fashion Week, which began the 4th of September and will last until the 11th. Thus far, design houses such as Monique Lhuillier, Betsey Johnson, and BCBG Max Azria have all incorporated the hues into their spring collections.
While some might argue that a soft pastel palette is not exactly ground-breakingly new fare for a spring season palette, what makes the Pantone spring choices unique is the undertone of inspiration from nature that lies just beneath the surface. Unlike the manipulated sugar-coated candy pastel hues of seasons past, these lilting, cool hues mixed with subtle warm tones take their cue from the natural world, playing upon the theme of escaping to nature from the hustle and bustle of day to day life, and imparting the wearer with a refined sophistication in the process.
Many people might wonder at the necessity for an institute such as Pantone to “declare” a color that defines a season at all; in a free society the concept of a governing body that dictates what color is trendy from season to season almost sounds like something out of a post-apocalyptic dystopian novel. The answer, as one would likely suspect, comes down to what will sell. The reason Pantone researches and predicts what hues will be popular has less to do with dictating our style as it does with predicting it. Colors are chosen based on what the institute thinks will pique consumers' interest, and at the end of the day, the end game is ultimately to try and reap the highest degree of commercial success.
If we interpret the institute's choices in the most literal sense, it becomes very apparent that the Pantone institute thinks that we could all stand to relax and unplug just a little bit more – and they are probably not too far wrong on that account.