Scarves are Still Big in 2013 | E-SCARVES

Scarves Are Still Big In 2013

Isabel Marant Fall 2013Scarves are having a bit of a moment. To open her Fall 2013 runway show in Paris last week, hotter-than-hot designer Isabel Marant sent slim, silver-studded scarves down the runway that captured the very essence of her rock and roll themed collection. Outside the shows as well, the fashion pack wrapped themselves in all permutations of scarves, from chunky Navajo-inspired creations to intricately wrapped sarongs. The all-purpose versatility of scarves and wraps are indeed making a comeback with an increasing presence on the runways, on the streets, on influential style blogs, and on an ever-growing number of more specialized websites dedicated solely to scarves.

The fashion pack’s gravitation towards scarves actually started about two years ago.

Susie Lau, author of the ever-popular blog Style Bubble, first wrote about it back in 2011, acknowledging her initial reluctance to introduce the scarf into her sartorial realm, and then admitting to being astonished at just how much mileage she could actually get from a scarf. Lau’s adoption of the scarf proved prophetic, as a mere two years later, a quick search of the web will unveil a host of sites providing tips on how to style scarves. Among the endless instructional sites and videos, a fashion-forward person can learn how to make beach sarongs, self-styled blouses, unique belts, and infant slings, to name a few of the more popular offerings. What is perhaps best of all about the re-emergence of scarves, is the capacity for unique expression; scarves offer an opportunity for anyone to be their own stylist.

Scarves are now being marketed to a younger generation than ever before, and everyone from the most elevated design houses to main street retailers want a piece of the action. Retailers have definitely spotted an opportunity, and it is impossible to walk through a department store without seeing multiple examples of these ultimate multitaskers at work. Now offered in more modern types of materials like jersey and lightweight challis, the offerings are many; kaleidoscopic colors, limited edition patterns, and even more unconventional prints like skulls and insects can be found right alongside icons such as the classic Hérmes equestrian print scarves.  Iconic retailers like Liberty of London have even given scarves pride of place in the display in their atrium, which is at the heart of the store.

This kind of attention to an accessory long associated with fusty images of grandmotherly frumpdom was apparently just what the humble scarf needed to blow out the cobwebs and join-in with the street style revolution. This, and the fact that scarves are perhaps one of the most accessible forms of fashion on the market today. For years we have been saturated with “it” bags like the Hérmes Birkin, which starts at $7,000, a season’s must-have pair of boots like last season’s Givenchy fold-overs, which you can find for the bargain price of just under $2000. But unlike bags and shoes, which can easily leave your budget hemorrhaging cash, scarves for the most part are still an affordable luxury, with average price points from about $30 to $500. At those prices, what’s not to like?


Photo Credit: Isabel Marant. Fall 2013.  FirstLook.

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